Re-thinking metadata Improving content navigation Driving viewership Enhancing customer experiences

InFlow Media curates, enriches and delivers VOD and linear metadata as a managed service with guaranteed quality levels to distributors, broadcasters and media houses. Our aim is simple: We want to help you enhance your customer experience and drive viewership for your content.

What to expect from us


Operational issues might pop up or maybe you want to discuss an idea or product feature with us. We always strive to keep turn-around times at an absolute minimum, and we communicate closely with you so that you are always up to speed on progress.


We can deliver metadata as a no cure no pay business model where you have access and can track the quality of our deliveries live in our KPI dashboards. Here you can drill down and investigate data quality on channel or field level.


Metadata is not a one-size-fits-all kind of game and we do not believe in off-the-shelf products. Rather, we understand that different customers have different needs and different limitations. We will always adapt accordingly. 


We have been a trusted partner and kept up with a rapidly changing media landscape for more than 30 years. We will continue to innovate, reinvent ourselves and break new ground for the next 30 years.


All our data has an audit trail and can be traced back to source. We do not engage in wide-spread scraping as this is unethical and wrong.

About us. Illustrative photo.

About us

InFlow Media was founded in 1988 as Universum AS. We started out in a basement in the outskirts of Oslo producing basic TV listings for print publications and magazines, and ventured into the very first versions of EPG metadata in the early 90s.

The 2000s saw the advent of time-shift viewing, PVRs and VOD and we played a key role in developing the necessary metadata features to support this kind of new functionality.

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