About us

InFlow Media was founded in 1988 as Universum AS. We started out in a basement in the outskirts of Oslo producing basic TV listings for print publications and magazines, and ventured into the very first versions of EPG metadata in the early 90s.

About us. Illustrative photo.

The 2000s saw the advent of time-shift viewing, PVRs and VOD, and we played a key role in developing the necessary metadata features to support this kind of functionality.

Since then content availability has exploded, linear and non-linear content has fused together, broadcasters have become distributors and distributors have become broadcasters, numerous OTT players have seen the light of day and become global giants, and metadata has become an increasingly important component in the operators’ offerings.

We believe that metadata has never been more important than it is today as it helps consumers navigate the content jungle, it drives viewership and it is a key enabler in enhancing the customer experience.

In 2019 Universum AS merged with Ritzaus Medieservice in Denmark and InFlow Media was born. InFlow Media is owned 50/50 by Norsk Telegrambyrå AS and Ritzaus Bureau A/S.

Today InFlow Media has 35 employees spread across offices in Oslo and Copenhagen and we successfully cater to the needs of some of Europe’s biggest media brands.

Our ambition

To be your preferred metadata partner​

Our vision

To make it easier for people to watch TV​

Our core values


You shall always be able to count on us delivering the right quality on time


We keep our ears to the ground, we listen to our surroundings and we always listen to our customers’ needs


We always innovate and our customers shall benefit from it. We are creative and we design robust solutions that fit the needs of our customers


We cooperate closely with our customers and we always seek to develop the partnership. We take the initiative to suggest new and bespoke solutions


We are adaptable and we embrace change. We operate in a climate of constant change. Our agile approach enables us to reprioritize and change course on short notice

Result focused

We strive to be highly efficient whatever we do, and we are obsessed with creating tangible results for our customers

Get in touch

Send a message

Or email us at contact@inflowmedia.tv